In 2025 we launched London's first ever winter swimming campaign, Cold Hard Fun.
This year, we are running it back.
The mission? To get as many peeps to give cold water swimming a try as possible.
Why? Because we believe swimming is one of the best ways to stay social & connected through the winter months.
HOW DOES IT WORK?
Step 1 - JOIN
Join our London social swim club.
Step 2 - STAMP CARD
Come to one of our social swims at London's West Reservoir and receive a Cold Hard Fun stamp card.
Step 3 - SWIM
Attend a minimum of four social swims over the winter season (Oct-Mar), collecting a stamp at each one.
Step 4 - REDEEM
Redeem your completed stamp card for a special something.