• Brand logo for the Swim Peeps cold water swimming campaign Cold Hard Fun

In 2025 we launched London's first ever winter swimming campaign — COLD HARD FUN.

The mission? To get as many people to give cold water swimming a try as possible.

Why? Because we believe cold water swimming is one of the best ways to stay connected during the dreary and often isolating winter months. Also it feels great. Really great.

REDEMPTION PORTAL

REDEEM
London swim club members embracing after a cold water swim
Two cold water swim club members enjoying a coffee after a swim
A cold water swim club member with two coffees after a chilly swim
Group of people standing by the West Reservoir Centre after a christmas winter swim

HOW DOES IT WORK?

Step 1

Join our London social swim club (click here).

Step 2

Come down to one of our social swims at London's West Reservoir and receive your very own COLD HARD FUN stamp card.

Step 3

Attend a minimum of FOUR social swims over the winter season, collecting a stamp at each one.

Step 4

REDEEM your stamp card for a curated goodie bag.

JOIN NOWSWIMS & EVENTS